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Johnson Engineering > News & Community > Outlook Newsletter > Rotonda West Updates their Community Identity

Rotonda West Updates their Community Identity

The Rotonda West community was in desperate need of replacing their existing and deteriorating entry signs, while at the same time seeking to update the community’s identity through “branding”. Our team was retained by Charlotte County and the Rotonda West MSBU to provide survey, design, construction documents (including landscaping, lighting and irrigation), permitting, and construction services for five gateway entry feature signs.

This “soup to nuts” project began with the evaluation of new potential locations for the required five entry signs including the analysis of environmental concerns, easements, ownership issues, sight lines, and sign visibility.

Community workshops were conducted and concept graphics were presented in order to design a sign that reflected their character. The new gateway sign is larger than the existing signs standing roughly 14’ tall and 26’ long. The new block construction replaced the composite and wood material of the old existing signs for long term durability. Equally important to the material was the color selection of the entry feature elements consisting of rich warm earthtones and the use of gold leaf on the new logo.

Our team also developed a new Rotonda West logo consisting of a clean line sweeping palm frond replacing the old palm frond symbol of years past, often referred to as “the claw”.

Once completed, the new signs were received well by the residents, County and Rotonda West visitors even generating resident e-mails to the Association Manager with accolades of a job well done.

For more information contact Landscape Architect, Jeff Nagle, RLA at mkt@johnsoneng.com.